Company Vision

To ignite enthusiasm in our employees to deliver quality, professional sales and service to our customers, at a targeted profitable rate that allows Cal-Ray to achieve double digit growth rate over the next three years.

Company Mission

All employees of Cal-Ray, Inc. are driven to the creation and on-going development of relationships.  Relationships with customers, vendors, OEM Distributors, and co-workers, are built upon our core values of:
Honesty
Dedication
Reliability
Quality
Fairness
Integrity
Growth
Opportunity

To carry out our Mission, Cal-Ray makes the following commitment: 

To Our Employees…We strive to maintain a fun, energetic workplace that encourages mutual respect, creativity and fairness and rewards quality and productivity. 

To Our Customers…We pledge a fair price for quality service and sales, striving to increase our efficiency and to seek improved methods/technology on a continuous basis.  To link our growth plans with our customers’ plans to assure smooth and profitable growth. 

To Our Vendors and OEM Distributors…We strive to obtain fair pricing for quality products and remain loyal to those who are able to deliver on their commitment. 

This is who we are.  This is the mission of Cal-Ray, Inc.